The brand analysis I'd run before taking on any client, run on yours.

This is the long version. 1,000+ words, written by me. The more you put into the answers, the sharper it comes back. Not a score, not a template. A real read on your position and where the blue ocean opportunity is.

I've written this for founders running businesses from £250k to £40m, across consumer brands, challengers and category leaders. It's most useful for businesses that have outgrown their brand: the product scaled, the brand didn't.