The brand analysis I'd run before taking on any client, run on yours.

This is the long version. 1,000+ words, written by me. The more you put into the answers, the sharper it comes back. Not a score, not a template. A real read on your position and where the blue ocean opportunity is.

I've written this analysis for over 100 founders, across consumer brands, challengers and category leaders. It's most useful for businesses that have outgrown their brand: the product scaled, the brand didn't.